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Academic Journal

Implementing social media marketing strategically: an empirical assessment.

Subjects: *Social media in business; *Marketing strategy; *Customer relations

  • Source: Journal of Marketing Management. Aug2018, Vol. 34 Issue 9/10, p732-749. 18p. 1 Diagram, 2 Charts.

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Periodical

The Anatomy of Influence.

Subjects: *Marketing strategy; *Social media in business; *Business communication

  • Source: Entrepreneur. Mar2018, Vol. 46 Issue 2, p52-57. 6p. 1 Color Photograph.

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