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Exploring social motivations for brand loyalty: Conformity versus escapism

Subjects: brand loyalty; self-image congruence; escapism

  • Source: Journal of Brand Management, Palgrave Macmillan, 2011, Vol. 18 (Issue 7), pp. 457-472. ⟨10.1057/bm.2011.12⟩Journal of Brand Management

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An international perspective on luxury brand and country of origin effect

Subjects: cross-cultural analysis; country-of-origin (COO); consumer behaviour

  • Source: Journal of Brand Management, Palgrave Macmillan, 2009, vol. 16, n°5/6, pp. 323-337. ⟨10.1057/bm.2008.52⟩Journal of Brand Management

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The changing landscape of JIBS authorship

Subjects: research collaboration; geographic diversity; migration

  • Source: Journal of International Business StudiesJournal of International Business Studies, Palgrave

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A multi-criteria large neighborhood search for the transportation of disabled people

Subjects: multi-criteria optimization; dial-a-ride problem; large neighborhood search

  • Source: Journal of the Operational Research SocietyJournal of the Operational Research Society, Palgrave Macmillan, 2014, 65, pp.983-1000. ⟨10.1057/jors.2013.17⟩

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Optimal Sales Force Compensation Plans: An Operational Procedure

Subjects: Sales costs; Fonctionnement optimal; Utility function

  • Source: Journal of the Operational Research Society, Palgrave Macmillan, 2002, Vol.53, N°4, pp. 447-456. ⟨10.1057/palgrave.jors.2601292⟩Journal of the Operational

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Academic Journal

Non-adoption of Option B+ for prevention of mother-to-child transmission of HIV in Nigeria: A look at the policymaking process.

  • Authors : Olakunde BO; National Agency for the Control of AIDS, Plot 823 Ralph Shodeinde Street, Central Business District, Abuja, Nigeria. .; Ndukwe CD

Subjects: Policy Making*; Anti-HIV Agents/Anti-HIV Agents/Anti-HIV Agents/*therapeutic use ; HIV Infections/HIV Infections/HIV Infections/*prevention & control

  • Source: Journal of public health policy [J Public Health Policy] 2017 Feb; Vol. 38 (1), pp. 105-120.Publisher: Palgrave Macmillan Country of Publication: England NLM ID: 8006508 Publication Model: Print Cited Medium:

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