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Academic Journal

The market value of information: Some experimental results.

Subjects: *Business; *Fair value; *Market value

  • Source: Journal of Business. Apr92, Vol. 65 Issue 2, p241. 26p. 6 Charts, 6 Graphs.

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Academic Journal

Risk reduction and umbrella branding.

Subjects: *Brand name products; *Business; *Economic competition

  • Source: Journal of Business. Jan92, Vol. 65 Issue 1, p31. 20p. 6 Charts, 4 Graphs.

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