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Periodical

The Fiction-Eye View of Business.

Subjects: CORPORATE image; FICTION; AUTHORS

  • Source: BusinessWeek; 10/12/1957, Issue 1467, p187-187, 1p

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Academic Journal

MARKET RESEARCH AS AN AID TO BUSINESS DECISIONS.

Subjects: *Marketing research; *Business planning; *Conferences & conventions

  • Source: Commentary: The Journal of the Market Research Society. Jan65, Vol. 7 Issue 1, p46-46. 2/3p.

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