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Periodical

Kill a Brand, Keep a Customer.

Subjects: *Product management; *Business enterprises; *Business planning

  • Source: Harvard Business Review. Dec2003, Vol. 81 Issue 12, p86-95. 10p. 2 Color Photographs, 1 Chart.

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Periodical

EXECUTIVE SUMMARIES.

Subjects: *Business; *Management science; *Business enterprises

  • Source: Harvard Business Review. May2003, Vol. 81 Issue 5, p127-131. 5p.

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Periodical

The Bigger, the Better.

Subjects: *Sales; *Corporate profits; *Market valueUnited States

  • Source: Forbes. 4/14/2003, Vol. 171 Issue 8, p174-198. 12p.

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Periodical

Running with risk.

Subjects: *Risk management in business; *Financial crises; *Strategic planning

  • Source: McKinsey Quarterly. 2003, Issue 4, p40-49. 10p. 1 Color Photograph, 1 Graph.

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