Why Salespeople Avoid Big-Whale Sales Opportunities

• Authors : Michel van der Borgh; Edwin J. Nijssen; Son K. Lam ...

Subjects: conservation-of-resources theory; prospecting; salesperson judgment

• Source: Journal of Marketing, 86(5), 95-116. American Marketing Association (AMA)

Record details

Does the Comparative Advantage Theory of Competition really replace the Neoclassical Theory of...

• Authors : Deligonul, Z. Seyda; Cavusgil, S. Tamer

Subjects: *Comparative advantage (International trade); *Economic competition; *International trade

• Source: Journal of Marketing. Oct97, Vol. 61 Issue 4, p65. 9p. 3 Charts.

Record details

A Checklist of Questions for Firms Considering a Vertical Territorial Distribution Plan.

• Authors : Sands, Saul¹; Posch Jr., Robert J.²

Subjects: *Distribution planning; *Physical distribution of goods; *Vertical marketing

• Source: Journal of Marketing. Summer82, Vol. 46 Issue 3, p38-43. 6p.

Record details

The Macromarketing/ Micromarketing Dichotomy: A Taxonomical Model.

• Authors : Hunt, Shelby D.¹; Burnett, John J.²

Subjects: *Marketing management; *Marketing research; *Macroeconomics

• Source: Journal of Marketing. Summer82, Vol. 46 Issue 3, p11-26. 16p. 3 Charts.

Record details

The Nature and Scope of Marketing.

• Authors : Hunt, Shelby D.¹

Subjects: *Marketing; *Marketing management; *AdvertisingUnited StatesAmerican Marketing Association

• Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p17-28. 12p. 1 Chart.

Record details

The Identity Crisis in Marketing.

• Authors : Bartels, Robert¹

Subjects: *Marketing theory; *Marketing; *Marketing management

• Source: Journal of Marketing. Oct1974, Vol. 38 Issue 4, p73-76. 4p.

Record details

FTC, Robinson- Patman, and Cooperative Promotional Activities.

• Authors : Davidson, John R.¹

Subjects: *Cooperative societies; *Executive advisory bodies; *ConsumersUnited StatesUnited States. Federal Trade Commission

• Source: Journal of Marketing. Jan1968, Vol. 32 Issue 1, p14-17. 4p. 1 Black and White Photograph.

Record details

22. Theories in Marketing.

Subjects: *Marketing; *Business; *Public opinion

• Source: Journal of Marketing. Jul1965, Vol. 29 Issue 3, p99-102. 4p.

Record details

15. Marketing Management.

Subjects: *Capitalism; *Corporations; *Business

• Source: Journal of Marketing. Jul1965, Vol. 29 Issue 3, p88-91. 4p.

Record details

Pretesting Field Interviewing Costs Through Simulation.

• Authors : Mayer, Charles S.¹

Subjects: *Cost effectiveness; *Interviewing in marketing research; *Simulation methods & models

• Source: Journal of Marketing. Apr1964, Vol. 28 Issue 2, p47-50. 4p.

Record details