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Academic Journal

The Probability of Advertising Exposure.

Subjects: *Advertising campaigns; *Consumer attitudes; *Marketing

  • Source: Journal of Advertising Research. Mar66, Vol. 6 Issue 1, p24-28. 5p. 1 Black and White Photograph, 1 Chart.

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Periodical

From the Thoughtful Businessman.

Subjects: *Bank service charges; *Business; *Employee selection

  • Source: Harvard Business Review. Jul/Aug1966, Vol. 44 Issue 4, p30-182. 11p. 1 Black and White Photograph.

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Academic Journal

DO LARGE BANKS NEGLECT SMALL BUSINESS?

Subjects: *Bank mergers; *Banking industry; *Small businessUnited States

  • Source: Journal of Finance (Wiley-Blackwell). Sep66, Vol. 21 Issue 3, p535-538. 4p. 2 Charts.

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Academic Journal

FIRM SIZE AND THE COST OF EXTERNALLY SECURED EQUITY CAPITAL.

Subjects: *Stocks (Finance); *Small business; *Securities

  • Source: Journal of Finance (Wiley-Blackwell). Mar1966, Vol. 21 Issue 1, p69-83. 15p. 3 Charts.

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Academic Journal

Accrual Accounting for Employers' Pension Costs.

Subjects: *Accrual basis accounting; *Accounting methods; *Pension costs

  • Source: Journal of Accounting Research (Wiley-Blackwell). Autumn66, Vol. 4 Issue 2, p155-168. 14p. 9 Charts.

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Academic Journal

Business Combinations and Accounting Valuation.

Subjects: *Mergers & acquisitions; *Accounting; *Valuation

  • Source: Journal of Accounting Research (Wiley-Blackwell). Autumn66, Vol. 4 Issue 2, p149-154. 6p.

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Academic Journal

Accounting for Leases.

Subjects: *Leases; *Accounting methods; *AccountingUnited States

  • Source: Journal of Accounting Research (Wiley-Blackwell). Autumn66, Vol. 4 Issue 2, p133-148. 16p. 12 Charts.

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Academic Journal

The Inventory Calculus.

Subjects: *Inventory accounting; *Business; *Accounting methods

  • Source: Journal of Accounting Research (Wiley-Blackwell). Spring66, Vol. 4 Issue 1, p68-86. 19p. 4 Diagrams.

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Academic Journal

The Contribution of P.D. Leake to the Theory of Goodwill Valuation.

Subjects: *Goodwill (Commerce); *Intangible property; *Accounting

  • Source: Journal of Accounting Research (Wiley-Blackwell). Spring66, Vol. 4 Issue 1, p1-15. 15p.

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  • 1-10 of  113 results for ""business""