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Academic Journal

Estimating Unduplicated Audience and Exposure Distribution.

Subjects: *Advertising; *Communication; *MarketingUnited States

  • Source: Journal of Advertising Research. Jun69, Vol. 9 Issue 2, p46-53. 8p. 1 Black and White Photograph.

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Academic Journal

The Discovery and Use of Laws of Marketing.

Subjects: *Marketing laws; *Consumer behavior; *Consumer attitudesUnited States

  • Source: Journal of Advertising Research. Jun69, Vol. 9 Issue 2, p11-17. 7p. 1 Black and White Photograph, 1 Chart.

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Academic Journal

Are So-called Successful Advertising Campaigns Really Successful?

Subjects: *Advertising campaigns; *Advertising agencies; *AdvertisingUnited States

  • Source: Journal of Advertising Research. Jun69, Vol. 9 Issue 2, p3-9. 7p. 1 Black and White Photograph, 1 Chart.

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Academic Journal

SALT ON THE OHIO VALLEY FRONTIER, 1770-1820.

Subjects: *SALTS; *WATER springs; *BUSINESSOHIO River Valley

  • Source: Annals of the Association of American Geographers. Dec69, Vol. 59 Issue 4, p687-709. 23p.

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Academic Journal

Discussion of Testing a Prediction Method for Multivariate Budgets.

Subjects: *Multivariate analysis; *Budget; *Information theoryLev, Baruch

  • Source: Journal of Accounting Research (Wiley-Blackwell). 1969 Supplement, Vol. 7 Issue 3, p198-202. 5p.

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Academic Journal

Comparative Values of Information Structures.

Subjects: *Data structures; *Information resources; *Decision making

  • Source: Journal of Accounting Research (Wiley-Blackwell). 1969 Supplement, Vol. 7 Issue 3, p124-159. 36p. 2 Diagrams, 14 Charts.

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Academic Journal

An Extension of the System of Accounts: The Segregation of Funds and Value.

Subjects: *Accounting methods; *Finance; *Purchasing power

  • Source: Journal of Accounting Research (Wiley-Blackwell). Spring69, Vol. 7 Issue 1, p53-89. 37p. 2 Diagrams, 13 Charts.

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  • 1-10 of  123 results for ""business""