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Academic Journal

The Nature and Scope of Marketing.

Authors : Hunt, Shelby D.¹

Subjects: *Marketing; *Marketing management; *AdvertisingUnited StatesAmerican Marketing Association

Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p17-28. 12p. 1 Chart.

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Academic Journal

SMALL AREA CENSUS DATA FOR MAKING BUSINESS POLICY DECISIONS.

Authors : Gitlow, Howard S.

Subjects: *CENSUS; *BUSINESS; *DECISION making

Source: Review of Public Data Use. Mar76, Vol. 4 Issue 2, p2. 7p.

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Periodical

Italy's Russian Sugar Daddies.

Authors : Ledeen, Michael; Sterling, Claire

Subjects: *COMMUNIST parties; *POLITICAL parties; *COMMUNISMITALY

Source: New Republic. 4/3/76, Vol. 174 Issue 14, p16-21. 6p.

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Periodical

On and Off The Arabs' List.

Authors : Stern, Sol

Subjects: *INTERNATIONAL relations; *BUSINESS; *PETROLEUM industryISRAEL; SAUDI Arabia; UNITED StatesGENERAL Tire & Rubber Co.

Source: New Republic. 3/27/76, Vol. 174 Issue 13, p7-12. 6p.

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Periodical

Yankees Come Home.

Authors : Yergin, Daniel

Subjects: *INTERNATIONAL economic relations; *INTERNATIONAL business enterprises; *PRACTICAL politicsUNITED States

Source: New Republic. 9/4/76, Vol. 175 Issue 10, p28-31. 4p.

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Conference

DYADIC INTERACTION: AN EXCHANGE PROCESS.

Authors : Wilson, David T.¹

Subjects: *Interpersonal communication; *Selling; *Business

Source: Advances in Consumer Research. 1976, Vol. 3 Issue 1, p394-397. 4p.

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Conference

PUBLIC DEMANDS ON BUSINESS: A Research Frontier.

Authors : Denney, M.¹

Subjects: *Business; *Consumer research; *Consumer behaviorYankelovich Inc.

Source: Advances in Consumer Research. 1976, Vol. 3 Issue 1, p269-272. 4p.

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Conference

Model of Social Responsibility Development.

Authors : Ketz, Eugene R.¹; Shriner, Rick²

Subjects: *Social responsibility of business; *Business; *Profitability

Source: Academy of Management Proceedings (0065-0668). 1976, p301-305. 5p. 4 Diagrams.

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Academic Journal

5. SPECIAL MARKETS.

Authors : Gross, Walter; Pletcher, Barbara A.; Adams, Kendall A.

Subjects: *Marketing; *Business; *Technological innovations

Source: Journal of Marketing. Oct1976, Vol. 40 Issue 4, p142-143. 2p.

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Academic Journal

Association Public Relations--Today.

Authors : Levy, Ronald N.

Subjects: *Public relations; *Associations, institutions, etc.; *BusinessUnited States

Source: Public Relations Quarterly. Winter76/77, Vol. 21 Issue 4, p13. 4p. 1 Black and White Photograph.

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