Consumerism and Health Care Marketing.

• Authors : Andreasen, Alan R.¹ (AUTHOR)

Subjects: *Health care industry; *Marketing; *Medical care

• Source: California Management Review. Winter79, Vol. 22 Issue 2, p89-95. 7p.

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Assumptions of Majestic Metals: Strategy through Dialectics.

• Authors : Mason, Richard O.¹ (AUTHOR); Mitroff, Ian I.² (AUTHOR)

Subjects: *Industrial management; *Business planning; *Executives

• Source: California Management Review. Winter79, Vol. 22 Issue 2, p80-88. 9p.

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Motivation and Innovation: Who Are Workers Serving?

• Authors : Herzberg, Frederick¹

Subjects: *Employee motivation; *Corporate reorganizations; *Technological innovations

• Source: California Management Review. Winter79, Vol. 22 Issue 2, p60-70. 11p.

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Scanning the International Environment.

• Authors : O'Connell, Jeremiah J.¹; Zimmerman, John W.

Subjects: *Strategic planning; *Management; *Business

• Source: California Management Review. Winter79, Vol. 22 Issue 2, p15-23. 9p.

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The Care and Feeding of the Board of Directors.

• Authors : Vance, Jack O.¹

Subjects: *Boards of directors; *Corporate directors; *Stockholders

• Source: California Management Review. Summer79, Vol. 21 Issue 4, p29-34. 6p.

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Letters to the Editor.

• Authors : Donnahoe, Alan S.¹; Barbour, William A.²; Fajen, Stephen R.

Subjects: *Price inflation; *Mass media; *Boards of directors

• Source: Harvard Business Review. Jan/Feb1979, Vol. 57 Issue 1, p64-202. 13p.

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Franchises: Starting A Business The Easy Way Being your own boss exerts a powerful lure, but inexperienced people starting a business from scratch face long odds. A good franchise business can provide many of the same opportunities with far fewer ...

• Authors : Scharff, Edward E.

• Source: Money. Nov1979, Vol. 8 Issue 11, p58. 4p.

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Fortunes From Scratch: Riding High On A Million A Year Dick Moroso has climbed fast in the auto parts business. Getting there was more fun.

• Authors : Runde, Robert

• Source: Money. Oct1979, Vol. 8 Issue 10, p96. 4p.

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Cars '80s: Financing In Tight-Money Times With interest rates high and lenders getting choosy, you may have to shop for a car loan you can live with.

• Authors : Seixas, Suzanne

• Source: Money. Aug1979, Vol. 8 Issue 8, p54. 5p.

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What Financial Planners Do And Don't Do They promise a lot, but four case studies raise unsettling questions about who needs them, what they cost and how good they are.

• Authors : Main, Jeremy

• Source: Money. Apr1979, Vol. 8 Issue 4, p76. 6p.

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