Making a Message Memorable and Persuasive.

• Authors : MacLachlan, James¹

Subjects: *Advertising; *Advertising management; *Selling

• Source: Journal of Advertising Research. Dec83/Jan84, Vol. 23 Issue 6, p51. 9p.

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Managerial Communication: The Merging of Business Communication, Organizational Communication, and Management.

• Authors : Smeltzer, Larry R.¹; Glab, Janice¹; Golen, Steven¹

Subjects: *Communication in management; *Business communication; *Organizational communication

• Source: Journal of Business Communication. Fall83, Vol. 20 Issue 4, p71-78. 8p.

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Business Communication in China: A Second Perspective.

• Authors : Halpern, Jeanne W.¹

Subjects: *Business communication; *Communication; *BusinessChina

• Source: Journal of Business Communication. Fall83, Vol. 20 Issue 4, p43-55. 13p. 1 Diagram.

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Executive and Managerial Attitudes Toward Business Slang: A Fortune-List Survey.

• Authors : Gilsdorf, Jeanette W.¹

Subjects: *Executives' attitudes; *Jargon (Terminology); *CommunicationUnited States

• Source: Journal of Business Communication. Fall83, Vol. 20 Issue 4, p29-42. 14p. 2 Charts.

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The Status of Business Communication Instruction in Postsecondary Institutions in the United States.

• Authors : Ober, Scot¹; Wunsch, Alan P.¹

Subjects: *Business communication; *Business education; *Business enterprisesUnited States

• Source: Journal of Business Communication. Spring83, Vol. 20 Issue 2, p5-16. 12p. 10 Charts.

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The fourth wave of regulation.

• Authors : Reich, Robert B.¹

Subjects: *Corporate public relations; *Trade regulation; *Industries & societyUnited States

• Source: McKinsey Quarterly. Winter83, Issue 4, p2-8. 7p.

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The Productivity Challenge: Business/Education Partnerships.

• Authors : Huddleston, Kenneth F.; Fenwick, Dorothy

Subjects: *BUSINESS partnerships; *BUSINESS; *EDUCATION

• Source: Training & Development Journal (0041-0861). Apr83, Vol. 37 Issue 4, p96. 5p.

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A QUALITY CALLED COMMITMENT.

• Authors : Williams, Art

Subjects: *COMMITMENT (Psychology); *PERSONS; *MARRIAGE

• Source: Saturday Evening Post. Dec1983, Vol. 255 Issue 9, p84-97. 3p. 1 Color Photograph.

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General News and Notes.

Subjects: *LAW; *BUSINESSUNITED StatesUNITED States. Congress. House...

• Source: Communications of the ACM. Feb1983, Vol. 26 Issue 2, p164-166. 3p.

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FACTOR INPUTS AND JAPANESE MANUFACTURING TRADE STRUCTURE.

• Authors : Urata, Shujiro¹

Subjects: *Industries; *Manufacturing industries; *BusinessJapan

• Source: Review of Economics & Statistics. Nov83, Vol. 65 Issue 4, p678. 7p. 4 Charts.

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