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Academic Journal

ADVERTISING EVALUATION USING SURROGATE MEASURES FOR SALES.

Subjects: *Advertising; *Sales; *Consumer behavior

  • Source: Journal of Advertising Research. Dec90/Jan91, Vol. 30 Issue 6, p27-31. 5p. 2 Black and White Photographs, 4 Graphs.

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Academic Journal

ADVERTISING ACCOUNTABILITY IN THE 1990S: MOVING FROM GUESSWORK AND GUT FEELINGS.

Subjects: *Advertising; *Brand name products; *Consumer preferencesUnited States

  • Source: Journal of Advertising Research. Dec90/Jan91, Vol. 30 Issue 6, pRC-7-RC-12. 6p. 1 Diagram, 11 Graphs.

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Academic Journal

Performance Analysis of Advertising in Competing Media Vehicles.

Subjects: *Advertising; *Mass media; *Media buying services

  • Source: Journal of Advertising Research. Feb/Mar90, Vol. 30 Issue 1, p53-66. 14p. 2 Black and White Photographs, 11 Charts.

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Academic Journal

Comment.

Subjects: *Pattern bargaining; *Collective bargaining; *Industrial relations

  • Source: ILR Review. Oct90, Vol. 44 Issue 1, p156-159. 4p.

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  • 1-10 of  886 results for ""business""