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Academic Journal

OBSERVATIONS: THE LONG AND SHORT OF PERSUASIVE ADVERTISING.

Subjects: *Marketing; *Advertising; *Advertising agencies

  • Source: Journal of Advertising Research. Jul/Aug94, Vol. 34 Issue 4, p63-69. 7p. 4 Charts, 6 Graphs.

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Academic Journal

ADVERTISING AWARDS AND ADVERTISING AGENCY PERFORMANCE CRITERIA.

Subjects: *Advertising; *Advertising agencies; *Business

  • Source: Journal of Advertising Research. Jul/Aug94, Vol. 34 Issue 4, p43-53. 11p. 2 Diagrams.

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Academic Journal

MODELING LINKAGE-ADVERTISING: GOING BEYOND BETTER MEDIA COMPARISONS.

Subjects: *Marketing; *Marketing management; *Advertising

  • Source: Journal of Advertising Research. Jul/Aug94, Vol. 34 Issue 4, p22-31. 10p. 1 Black and White Photograph, 2 Diagrams.

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Academic Journal

Business and Corruption: Framing the Haitian Military Question.

Subjects: *Corruption; *Capitalist societies; *BusinessHaiti

  • Source: California Management Review. Spring94, Vol. 36 Issue 3, p89-106. 18p. 2 Diagrams.

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Academic Journal

WHAT IF THE ACADEMY ACTUALLY MATTERED?

Subjects: *Management; *BusinessAcademy of ManagementHambrick, Donald C.

  • Source: Academy of Management Review. Jan1994, Vol. 19 Issue 1, p11-16. 6p.

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Academic Journal

Insider Trading and Managerial Choice among Risky Projects.

Subjects: *Savings; *Business; *Business planning

  • Source: Journal of Financial & Quantitative Analysis. Mar1994, Vol. 29 Issue 1, p1-14. 14p.

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  • 1-10 of  1,103 results for ""business""