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Periodical

The new China hands.

Subjects: *MOST favored nation clause; *INTERNATIONAL trade; *LOBBYINGCHINA

  • Source: Nation. 2/17/1997, Vol. 264 Issue 6, p11-16. 5p. 1 Color Photograph.

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Periodical

Hot Eire.

Subjects: *MUSICAL films; *BUSINESS; *DANCEFLATLEY, Michael

  • Source: New Republic. 06/16/97, Vol. 216 Issue 24, p29-33. 4p.

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Academic Journal

Recency in Media Planning--Re-Defined.

Subjects: *Sales; *Advertising; *Commerce

  • Source: Journal of Advertising Research. Jul/Aug97, Vol. 37 Issue 4, p66-74. 9p. 2 Black and White Photographs, 1 Diagram, 3 Charts, 5 Graphs.

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Academic Journal

Advertising: Brand communications styles in established media and the Internet.

Subjects: *Advertising; *Brand name products; *Business

  • Source: Journal of Advertising Research. Mar/Apr97, Vol. 37 Issue 2, p68-76. 9p. 2 Black and White Photographs, 2 Diagrams, 3 Charts, 3 Graphs.

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Academic Journal

Advertising on the Web: Is there response before click-through?

Subjects: *Advertising; *Internet advertising; *World Wide WebBrown, Millward

  • Source: Journal of Advertising Research. Mar/Apr97, Vol. 37 Issue 2, p33-45. 13p. 2 Black and White Photographs, 2 Diagrams, 1 Chart, 13 Graphs.

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Academic Journal

The expanded ARF model: Bridge to the accountable advertising future.

Subjects: *Advertising; *Marketing; *Advertising agenciesUnited States

  • Source: Journal of Advertising Research. Mar/Apr97, Vol. 37 Issue 2, p11-20. 10p. 1 Black and White Photograph, 4 Diagrams.

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  • 1-10 of  1,825 results for ""business""