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Periodical

CEO On The Firing Line.

Authors : Scudder, Virgil

Subjects: *MASS media & business; *MASS media; *BUSINESSSCUDDER, Virgil

Source: Vital Speeches of the Day. 11/01/2000, Vol. 67 Issue 2, p50. 4p.

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Periodical

IN THE EIGHTH CIRCLE OF THIEVES.

Authors : Doctorow, E. L.

Subjects: *CORPORATE governance; *AMERICAN business enterprises; *CONGLOMERATE corporationsUNITED States

Source: Nation. 08/07/2000, Vol. 271 Issue 5, p13-18. 4p.

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Periodical

International Business.

Authors : Corgel,, Jim

Subjects: *BUSINESS; *ELECTRONIC commerceEUROPECORGEL, Jim

Source: Vital Speeches of the Day. 08/01/2000, Vol. 66 Issue 20, p637. 4p.

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Periodical

Meeting E-Business Goals With Service Providers.

Authors : Bufton, Nigel

Subjects: *BUSINESS; *INTERNET marketing; *COMPUTER network resourcesBUFTON, Nigel

Source: Vital Speeches of the Day. 01/01/2000, Vol. 66 Issue 6, p177. 6p.

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Periodical

Cyberreality Bites. Boys, Toys and Girl Trouble in 1999's Top Ten.

Authors : Taylor, Ella

Subjects: *MOTION pictures; *BUSINESS; *CULTURAL industriesUNITED StatesSTAR Wars Episode I: The Phantom Menace (Film)

Source: Nation. 04/03/2000, Vol. 270 Issue 13, p30-34. 3p.

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Periodical

Business creates eco-side!

Authors : Greider, William

Subjects: *BUSINESS; *CAPITALISM; *TECHNOLOGYNATURAL Capitalism (Book)HAWKEN, Paul

Source: Nation. 02/28/2000, Vol. 270 Issue 8, p26-28. 3p.

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Academic Journal

EDITORIAL ENVIRONMENT AND ADVERTISING EFFECTIVENESS.

Authors : Appel, Valentine¹

Subjects: *Advertising; *Marketing; *PublishingUnited States

Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p89-94. 6p. 1 Black and White Photograph, 8 Charts.

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Academic Journal

Analysis of the Impact of Executional Factors on Advertising Performance.

Authors : Stewart, David W.¹; Furse, David H.²

Subjects: *Advertising; *Television advertising; *Business

Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p85-88. 4p. 2 Black and White Photographs.

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Academic Journal

AN EMPIRICAL INVESTIGATION OF ADVERTISING WEARIN AND WEAROUT.

Authors : Blair, Margaret Henderson¹

Subjects: *Advertising; *Marketing; *Product managementUnited StatesResearch Systems Inc. Research Systems Inc. Research Systems Inc. 151033115

Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p95-100. 6p. 1 Black and White Photograph, 4 Charts, 4 Graphs.

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Academic Journal

Systematic Synthesis of Advertising Research Verbatims.

Authors : Mitchell, Walter G.

Subjects: *Advertising; *Economic surveys; *Marketing

Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p21-24. 4p. 1 Black and White Photograph, 3 Diagrams, 1 Chart, 2 Graphs.

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