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Periodical

CEO On The Firing Line.

Subjects: *MASS media & business; *MASS media; *BUSINESSSCUDDER, Virgil

  • Source: Vital Speeches of the Day. 11/01/2000, Vol. 67 Issue 2, p50. 4p.

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Periodical

International Business.

Subjects: *BUSINESS; *ELECTRONIC commerceEUROPECORGEL, Jim

  • Source: Vital Speeches of the Day. 08/01/2000, Vol. 66 Issue 20, p637. 4p.

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Academic Journal

AN EMPIRICAL INVESTIGATION OF ADVERTISING WEARIN AND WEAROUT.

Subjects: *Advertising; *Marketing; *Product managementUnited StatesResearch Systems Inc. Research Systems Inc. Research Systems Inc. 151033115

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p95-100. 6p. 1 Black and White Photograph, 4 Charts, 4 Graphs.

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Academic Journal

EDITORIAL ENVIRONMENT AND ADVERTISING EFFECTIVENESS.

Subjects: *Advertising; *Marketing; *PublishingUnited States

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p89-94. 6p. 1 Black and White Photograph, 8 Charts.

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Academic Journal

Analysis of the Impact of Executional Factors on Advertising Performance.

Subjects: *Advertising; *Television advertising; *Business

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p85-88. 4p. 2 Black and White Photographs.

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Academic Journal

Are So-called Successful Advertising Campaigns Really Successful?

Subjects: *Advertising; *Advertising campaigns; *Business successUnited States

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p25-31. 7p. 1 Black and White Photograph, 1 Chart.

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  • 1-10 of  3,784 results for ""business""