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Academic Journal

Small Business is Big Business.

Subjects: *New business enterprises; *Marketing; *Business development

  • Source: Journal of Marketing Management. 1986, Vol. 2 Issue 1, preceding p21-37. 8p.

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Academic Journal

Planning: An Effective Management Tool or a Corporate Pastime?

Subjects: *Business planning; *Business enterprises; *Marketing strategy

  • Source: Journal of Marketing Management. Spring86, Vol. 1 Issue 3, p259-264. 6p.

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Academic Journal

The Hypermodern MNC: A Heterarchy?

Subjects: *International business enterprise management; *Organizational structure; *Foreign corporations

  • Source: Human Resource Management. Spring86, Vol. 25 Issue 1, p9-35. 27p. 1 Diagram, 1 Chart.

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Academic Journal

PROGRESS IN ADVERTISING RESEARCH?

Subjects: *Business communication; *Advertising; *Industrial publicityUnited States

  • Source: Journal of Advertising Research. Jun/Jul86, Vol. 26 Issue 3, p11. 5p.

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  • 1-10 of  2,333 results for ""business""