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Academic Journal

Market Intelligence Dissemination Across Functional Boundaries.

Subjects: *Decision making in marketing; *Competitive advantage in business; *Marketing strategy

  • Source: Journal of Marketing Research (JMR). Feb1996, Vol. 33 Issue 1, p47-61. 15p. 1 Diagram, 3 Charts, 3 Graphs.

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Academic Journal

How Market Oriented are Business Studies Degrees?

Subjects: *Business education; *Vocation; *Marketing management

  • Source: Journal of Marketing Management. Jul96, Vol. 12 Issue 5, p455-475. 21p.

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Academic Journal

Strategic Marketing Planning: Theory, Practice and Research Agendas.

Subjects: *Marketing planning; *Business failures; *Business planning

  • Source: Journal of Marketing Management. Jan-Apr1996, Vol. 12 Issue 1-3, p5-27. 23p. 2 Diagrams, 4 Charts, 1 Graph.

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  • 1-10 of  10,423 results for ""business""