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Academic Journal

Interfirm Cooperation and Customer Orientation.

Subjects: *Customer relations; *Strategic alliances (Business); *Business enterprises

  • Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p421-436. 16p. 2 Charts, 3 Graphs.

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Academic Journal

A Bargaining Theory of Distribution Channels.

Subjects: *Marketing channels; *Business negotiation; *Pricing

  • Source: Journal of Marketing Research (JMR). Feb2003, Vol. 40 Issue 1, p80-100. 21p. 3 Diagrams, 2 Charts, 7 Graphs.

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Academic Journal

Searching for a Strategy to Teach Strategy.

Subjects: *Master of business administration degree; *Business education; *Strategic planning

  • Source: Academy of Management Learning & Education. Dec2003, Vol. 2 Issue 4, p402-420. 19p. 1 Diagram, 1 Chart.

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Academic Journal

Who Moved Our Cheese? Reclaiming Professionalism in Business Education.

Subjects: *Business education; *Business schools; *Professional education

  • Source: Academy of Management Learning & Education. Jun2003, Vol. 2 Issue 2, p189-205. 17p. 3 Black and White Photographs, 1 Diagram.

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  • 1-10 of  50,346 results for ""business""