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Academic Journal

Neural correlates of fear appeal in advertising: An fMRI analysis.

Subjects: *Risk-taking behavior; Functional magnetic resonance imaging; Random effects model

  • Source: Journal of Marketing Communications. Feb2020, Vol. 26 Issue 1, p40-64. 25p. 5 Color Photographs, 2 Black and White Photographs, 1 Diagram, 1 Chart.

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When a Fear Appeal Isn't Just a Fear Appeal: The Effects of Graphic Anti-Tobacco Messages

  • Source: 54 J. Broad. & Elec. Media 485 (2010) / Journal of Broadcasting & Electronic Media, Vol. 54, Issue 3 (September 2010), pp. 485-507

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  • 1-10 of  3,621 results for ""fear appeal""