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Academic Journal

Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust.

Authors : Alalwan, Ali Abdallah¹ (AUTHOR); Algharabat, Raed Salah² (AUTHOR); Baabdullah, Abdullah M.³ (AUTHOR)

Subjects: *Social impact; *Customer cocreation; *Commerce

Source: Journal of Consumer Behaviour. Nov/Dec2019, Vol. 18 Issue 6, p431-446. 16p.

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