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Language : chinese Subject : brand image Format : Academic Journals Format : Academic Journals Filter by : Subject

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Academic Journal

绿色建筑开发行为影响因素研究.

Authors : 戎摇贤; 姜摇珊; 王理达

Subjects: SUSTAINABLE development; SUSTAINABLE buildings; PLANNED behavior theoryCHINA

Source: Journal of Beijing Institute of Civil Engineering & Architecture; Feb2023, Vol. 39 Issue 1, p93-102, 10p

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Academic Journal

應用模糊QFD 於品牌依戀強化策略之研究*.

Authors : 徐村和; 林凌仲; 田季達

Subjects: QUALITY function deployment; CONSUMER psychology; ANALYTIC hierarchy process

Source: Journal of Management & Systems; Jan2023, Vol. 30 Issue 1, p1-37, 37p

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Academic Journal

体育赛事体验对旅游目的地品牌影响研究 ——以广州马拉松赛为例.

Authors : 王敏; 陈晓欣; 林银斌

Subjects: SPORTS tourism; PLACE marketing; BRANDING (Marketing)GUANGZHOU (China)

Source: Tourism Tribune / Lvyou Xuekan; 2022, Vol. 37 Issue 12, p39-51, 13p

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Academic Journal

基于品牌感官印象的旅游目的地差异化定位——以成都4个古镇为例.

Authors : 吕兴洋; 吴艾凌; 李惠璠

Subjects: BRANDING (Marketing); PLACE marketing; MARKETING theoryCHENGDU (China)

Source: Tourism Tribune / Lvyou Xuekan; 2022, Vol. 37 Issue 4, p93-103, 11p

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Academic Journal

服装联名品牌形象对消费者购买意愿的影响.

Authors : 赵茂林; 曲洪建; 蔡建忠

Subjects: CONSUMER behavior; BRAND image; CORPORATE image

Source: Wool Textile Journal; 2022, Vol. 50 Issue 3, p110-116, 7p

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Academic Journal

Research progress of yak milk based on bibliometric analysis of CiteSpace V.

Authors : ZHANG Li-li; CUI Zhan-hong; SUN Lu

Subjects: YAK; DAIRY products; MILK proteinsGANSU Sheng (China); CHINA

Source: Feed Research; 3/15/2022, Vol. 45 Issue 6, p148-153, 6p

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Academic Journal

本國標誌性品牌企業形象及其對消費者購買意願影響之研究.

Authors : 鄧為丞¹

Subjects: *Brand image; *Social responsibility of business; *Corporate imageTaiwan

Source: Journal of Management & Business Research (2521-4306). Sep2019, Vol. 36 Issue 3, p313-342. 30p.

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Academic Journal

体验经济视域下童装企业的营销策略研究.

Authors : 黄柏利; 吴志明; 吕颖

Subjects: CHILD consumers; PARTITION functions; VIRTUAL communities

Source: Wool Textile Journal; 2022, Vol. 50 Issue 1, p125-131, 7p

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Academic Journal

新媒体环境下的服装品牌人格化营销策略.

Authors : 孙畅菲; 沈雷; 李雪

Subjects: BRAND personification; BRANDING (Marketing); BRAND image

Source: Wool Textile Journal; 2021, Vol. 49 Issue 11, p58-63, 6p

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Academic Journal

ZARA“平民时尚”品牌形象的塑造与传播.

Authors : 郄可心¹; 陈李红¹ ; 余媛媛¹

Subjects: *CONSUMER behavior; *BRAND image; *BRAND identification

Source: Journal of Xi'an Polytechnic University. 2020, Vol. 34 Issue 3, p13-18. 6p.

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