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Academic Journal

球隊認同感、對贊助商態度與休閒效益: 口碑意願型態的中介效果.

Subjects: *SOCIAL responsibility of business; *PROFESSIONAL sports; *BRAND image

  • Source: Journal of Sports Science & Physical Education (JSSPE). 2020, Vol. 53 Issue 1, p95-110. 16p. 1 Chart.

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Academic Journal

新产品预发布对消费者购买意向的影响.

Subjects: *CONSUMER behavior; *NEW product development; *BRAND image

  • Source: Journal of Northeastern University (Natural Science). Sep2019, Vol. 40 Issue 9, p1365-1368. 4p.

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Academic Journal

A Study on Behavioral Loyalty toward Store Brands of Beverage.

Subjects: BRAND loyalty; HOUSE brands; NEW product development

  • Source: Marketing Review / Xing Xiao Ping Lun; Fall2013, Vol. 10 Issue 3, p245-269, 25p

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  • 1-8 of  8 results for ""BRAND image""