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Language : catalan; valencian Subject : economia i organitzacio d'empreses

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How to measure customer value and its relationship with shareholder value in a business-to-business market

Authors : Bermejo, Gustavo; Subjects: customer equity (CE), life time value (LTV), customer relationship management (CRM), shareholder value (SV);
Source: Intangible Capital, Vol 6, Iss 2, Pp 142-161 (2010)Intangible Capital; 2010: Vol.: 6 Núm.: 2Intangible Capital, ISSN 1697-9818, 2010, Vol. 6, No. 2

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