Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Relevance

Filter

Your Filters

Language : chinese Subject : brand image Format : Academic Journals Content Provider : Business Source Complete Content Provider : Business Source Complete Filter by : Subject

Reset filters

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

本國標誌性品牌企業形象及其對消費者購買意願影響之研究.

Authors : 鄧為丞¹

Subjects: *Brand image; *Social responsibility of business; *Corporate imageTaiwan

Source: Journal of Management & Business Research (2521-4306). Sep2019, Vol. 36 Issue 3, p313-342. 30p.

Record details

Read Online See Item Details Browse Add to Saved list

Academic Journal

The Brand Image and Brand Attitude of Adolescence - The Moderating Effect of Peer Conformity.

Authors : Miao-Que Lin¹; Lee, Bruce C. Y.²

Subjects: *Brand image; *Brand choice; *Brand identification

Source: Marketing Review / Xing Xiao Ping Lun. 2010, Vol. 7 Issue 4, p525-555. 31p.

Record details

Read Online See Item Details Add to Saved list

Academic Journal

應用模糊QFD 於品牌依戀強化策略之研究*.

Authors : 徐村和¹ ; 林凌仲²; 田季達¹

Subjects: *Quality function deployment; *Consumer psychology; *Brand image

Source: Journal of Management & Systems. Jan2023, Vol. 30 Issue 1, p1-37. 37p.

Record details

Read Online See Item Details Browse Add to Saved list

Academic Journal

線上企業創造鎖入效應之策略分析.

Authors : 劉子歆¹; 洪世章²; 蕭詠璋¹

Subjects: *Value creation; *Brand image; *Switching costsYouTube (Web resource)

Source: NTU Management Review. Dec2019, Vol. 29 Issue 3, p167-192. 26p.

Record details

Read Online See Item Details Browse Add to Saved list

Academic Journal

The Influence on Impression and Atmosphere of Cultural Creative Brands to Consumers' Purchase Intentions.

Authors : Shu-Fang Luo¹

Subjects: *Consumer preferences research; *Product design; *Brand image

Source: Marketing Review / Xing Xiao Ping Lun. 2014, Vol. 11 Issue 3, p203-225. 23p.

Record details

Read Online See Item Details Add to Saved list

Academic Journal

The Impact of Experiential Marketing and Qualia on the Brand Image, Customer Satisfaction and Loyalty: With the Digital Camera as an Example.

Authors : Kuang-Hsun Tsai¹ ; Kun-Huang Yeh¹

Subjects: *Relationship marketing; *Brand image; *Customer loyalty

Source: Marketing Review / Xing Xiao Ping Lun. Jun2012, Vol. 9 Issue 2, p161-179. 19p.

Record details

Read Online See Item Details Add to Saved list

Academic Journal

The Influence of IBC to Brand Community Equity: The Mediation Effect of Brand Community Identity and Brand Community Commitment.

Authors : Ming-Cheng Lai¹; Su-Jhen Yang¹

Subjects: *Branding (Marketing); *Brand equity; *Brand image

Source: Marketing Review / Xing Xiao Ping Lun. Fall2013, Vol. 10 Issue 3, p293-321. 29p.

Record details

Read Online See Item Details Add to Saved list

Academic Journal

A Study on Behavioral Loyalty toward Store Brands of Beverage.

Authors : Ming-Chang Lee¹; Gi-Ming Chen¹

Subjects: *Brand loyalty; *House brands; *New product development

Source: Marketing Review / Xing Xiao Ping Lun. Fall2013, Vol. 10 Issue 3, p245-269. 25p.

Record details

Read Online See Item Details Add to Saved list

Academic Journal

品牌形象、產品品質及口碑傳播對眼鏡購買意願之影響.

Authors : 林淑芳¹ ; 張書菁²

Subjects: *Consumer behavior; *Consumer goods; *Consumer preferences

Source: Commerce & Management Quarterly. Mar2020, Vol. 21 Issue 1, p63-82. 20p.

Record details

Read Online See Item Details Add to Saved list