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Language : chinese Subject : brand image Format : Academic Journals Filter by : Subject
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Academic Journal

自我一致性视角下星巴克消费者品牌体验与形成机制.

Subjects: CONSUMERISM; ELECTRONIC commerce; BRAND imageSTARBUCKS Corp.

  • Source: Tourism Tribune / Lvyou Xuekan; 2023, Vol. 38 Issue 10, p64-77, 14p

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Academic Journal

品牌格式塔视角下中国出境游客海岛目的地情感挖掘及组态路径.

Subjects: BRAND image; TOURISM; CONSUMER psychologyOKINAWA Island (Japan)

  • Source: Tourism Tribune / Lvyou Xuekan; 2023, Vol. 38 Issue 8, p110-121, 12p

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Academic Journal

绿色建筑开发行为影响因素研究.

Subjects: SUSTAINABLE development; SUSTAINABLE buildings; PLANNED behavior theoryCHINA

  • Source: Journal of Beijing Institute of Civil Engineering & Architecture; Feb2023, Vol. 39 Issue 1, p93-102, 10p

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Academic Journal

應用模糊QFD 於品牌依戀強化策略之研究*.

Subjects: QUALITY function deployment; CONSUMER psychology; ANALYTIC hierarchy process

  • Source: Journal of Management & Systems; Jan2023, Vol. 30 Issue 1, p1-37, 37p

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Academic Journal

体育赛事体验对旅游目的地品牌影响研究 ——以广州马拉松赛为例.

Subjects: SPORTS tourism; PLACE marketing; BRANDING (Marketing)GUANGZHOU (China)

  • Source: Tourism Tribune / Lvyou Xuekan; 2022, Vol. 37 Issue 12, p39-51, 13p

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Academic Journal

本國標誌性品牌企業形象及其對消費者購買意願 影響之研究.

Subjects: *Brand image; *Social responsibility of business; *Corporate imageTaiwan

  • Source: Journal of Management & Business Research (2521-4306). Sep2019, Vol. 36 Issue 3, p313-342. 30p.

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Academic Journal

基于品牌感官印象的旅游目的地差异化定位——以成都4个古镇为例.

Subjects: BRANDING (Marketing); PLACE marketing; MARKETING theoryCHENGDU (China)

  • Source: Tourism Tribune / Lvyou Xuekan; 2022, Vol. 37 Issue 4, p93-103, 11p

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Academic Journal

Research progress of yak milk based on bibliometric analysis of CiteSpace V.

Subjects: YAK; DAIRY products; MILK proteinsGANSU Sheng (China); CHINA

  • Source: Feed Research; 3/15/2022, Vol. 45 Issue 6, p148-153, 6p

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Academic Journal

服装联名品牌形象对消费者购买意愿的影响.

Subjects: CONSUMER behavior; BRAND image; CORPORATE image

  • Source: Wool Textile Journal; 2022, Vol. 50 Issue 3, p110-116, 7p

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Academic Journal

体验经济视域下童装企业的营销策略研究.

Subjects: CHILD consumers; PARTITION functions; VIRTUAL communities

  • Source: Wool Textile Journal; 2022, Vol. 50 Issue 1, p125-131, 7p

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  • 1-10 of  54 results for ""Brand image""