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Academic Journal

本國標誌性品牌企業形象及其對消費者購買意願 影響之研究.

Subjects: *Brand image; *Social responsibility of business; *Corporate imageTaiwan

  • Source: Journal of Management & Business Research (2521-4306). Sep2019, Vol. 36 Issue 3, p313-342. 30p.

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Academic Journal

ZARA“平民时尚”品牌形象的塑造与传播.

Subjects: *CONSUMER behavior; *BRAND image; *BRAND identification

  • Source: Journal of Xi'an Polytechnic University. 2020, Vol. 34 Issue 3, p13-18. 6p.

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