Two's Company, Three's a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender.

• Authors : Puzakova, Marina¹ (AUTHOR); Kwak, Hyokjin² (AUTHOR)

Subjects: *Business enterprises; *Advertising effectiveness; *Awareness advertising

• Source: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p94-114. 21p. 4 Color Photographs, 2 Diagrams, 1 Graph.

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KNOW YOUR FIRM: MANAGING SOCIAL MEDIA ENGAGEMENT TO IMPROVE FIRM SALES PERFORMANCE.

• Authors : Fei Ren¹ ; Yong Tan² ; Fei Wan³

Subjects: *Business enterprises; *Sales; *Customer relations

• Source: MIS Quarterly. Mar2023, Vol. 47 Issue 1, p227-261. 35p. 15 Charts, 2 Graphs.

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Valuing Spanners: Why Category Nesting and Expertise Matter.

• Authors : Cudennec, Arnaud¹ (AUTHOR) ; Durand, Rodolphe² (AUTHOR)

Subjects: *Business enterprises; *Valuation of corporations; *Customer relationship management

• Source: Academy of Management Journal. Feb2023, Vol. 66 Issue 1, p335-365. 31p. 1 Illustration, 3 Diagrams, 8 Charts, 3 Graphs.

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THE STATE OF AMERICAN BUSINESS IS FED UP.

Subjects: AMERICAN business enterprises; UNITED States economy; PRICE inflation

• Source: Vital Speeches of the Day. Mar2023, Vol. 89 Issue 3, p42-46. 5p.

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THE WORLD’S MOST ADMIRED COMPANIES.

• Authors : Heimer, Matt; DeCarlo, Scott

Subjects: *Business enterprises; *Business enterprise awardsFedEx Corp. FedEx Corp. FedEx Corp. FDX; Goldman Sachs Group Inc. 059164314 Goldman Sachs Group Inc. Goldman Sachs Group Inc. 059164314 059164314 Goldman Sachs Group Inc. 059164314 GS; Toyota Motor Corp. Toyota Motor Corp. Toyota Motor Corp. TM

• Source: Fortune. Feb/Mar2023, Vol. 187 Issue 1, p91-96. 5p. 7 Color Photographs.

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THE BLOCK CHAIN 50.

Subjects: *Business enterprisesCoinbase Inc. ; Estée Lauder Cos. Inc. Estée Lauder Cos. Inc. Estée Lauder Cos. Inc. EL

• Source: Forbes. Feb/Mar2023, Vol. 206 Issue 1, p114-119. 6p. 8 Black and White Photographs.

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Fintech's Judgment Day.

• Authors : Kauflin, Jeff; Mason, Emily

Subjects: *Financial institution software; *New business enterprises; *Business failures

• Source: Forbes. Feb/Mar2023, Vol. 206 Issue 1, p102-108. 6p. 1 Chart, 1 Graph, 1 Cartoon or Caricature.

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How Chinese Companies Are Reinventing Management.

• Authors : Greeven, Mark J.; Xin, Katherine; Yip, George S.

Subjects: *Business enterprises; *Manufacturing industries; *Industrial relationsChina

• Source: Harvard Business Review. Mar/Apr2023, Vol. 101 Issue 2, p104-112. 9p. 1 Color Photograph, 2 Diagrams.

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The Hybrid Start-Up.

• Authors : Furr, Nathan; O'Keeffe, Kate

Subjects: *New business enterprises; *Corporations; *EntrepreneurshipAirbus SE ; United Parcel Service Inc. 081085305 United Parcel Service Inc. United Parcel Service Inc. 081085305 081085305 United Parcel Service Inc. 081085305 UPS; Commonwealth Bank of Australia (Company)

• Source: Harvard Business Review. Mar/Apr2023, Vol. 101 Issue 2, p86-95. 10p. 4 Color Photographs.

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The Permissionless Corporation.

• Authors : McGrath, Rita¹; Charan, Ram²

Subjects: *Business enterprises; *Information sharing; *Decision making in business

• Source: Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p86-95. 10p. 6 Black and White Photographs.

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