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Academic Journal

Effective Sales Territory Development.

Subjects: *Sales territories; *Business models; *Business planningFMC Corp. FMC Corp. FMC Corp. FMC

  • Source: Journal of Marketing. Apr1977, Vol. 41 Issue 2, p39-43. 5p. 1 Diagram, 2 Charts, 2 Maps.

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Academic Journal

Macromarketing.

Subjects: *Marketing theory; *Marketing models; *Business models

  • Source: Journal of Marketing. Oct1977, Vol. 41 Issue 4, p17-20. 4p. 1 Chart.

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Academic Journal

A Management-Oriented Model for Allocating Sales Effort.

Subjects: *Sales management; *Sales executives; *Quantitative research

  • Source: Journal of Marketing Research (JMR). Feb1977, Vol. 14 Issue 1, p22-33. 12p. 1 Diagram, 3 Charts.

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Academic Journal

Predicting Audience Exposure to Spot TV Advertising Schedules.

Subjects: *Spot television advertising; *Television advertising; *Marketing

  • Source: Journal of Marketing Research (JMR). Feb1977, Vol. 14 Issue 1, p1-9. 9p. 1 Diagram, 7 Charts, 1 Graph.

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Academic Journal

Creative Scanner.

Subjects: *Marketing theory; *Marketing models; *Business planning

  • Source: Journal of Marketing. Oct1977, Vol. 41 Issue 4, p9-146. 8p.

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  • 1-8 of  8 results for ""Business models""