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Academic Journal

Impact of a Two-Step Choice Process on Trade-Off Decisions.

Subjects: *Conjoint analysis; *Consumer preferences; *Decision making

  • Source: Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p415-427. 13p. 1 Diagram, 4 Charts.

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Academic Journal

Gremlins in the Data: Identifying the Information Content of Research Subjects.

Subjects: *Empirical research; *Conjoint analysis; *Utility functions

  • Source: Journal of Marketing Research (JMR). Feb2021, Vol. 58 Issue 1, p74-94. 21p. 1 Diagram, 8 Charts, 6 Graphs.

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Academic Journal

Using conjoint analysis to understand preference for online survey layout.

Subjects: *Conjoint analysis; Internet surveys; Number concept

  • Source: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p621-634. 14p. 6 Charts, 1 Graph.

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  • 1-10 of  16,182 results for ""CONJOINT analysis""