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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *Brand choice; *Consumer preferences research; *Market entry

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: *Marketing research; *Consumer attitudes; *Marketing strategy

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p545-556. 12p. 4 Charts, 1 Graph.

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Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: *Brand choice; *Brand loyalty; *Consumer preferences research

  • Source: Journal of Marketing. Oct1970, Vol. 34 Issue 4, p18-24. 7p. 1 Black and White Photograph, 1 Diagram, 8 Charts.

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Academic Journal

Market Learning of New Residents.

Subjects: *Branding (Marketing); *Shopping; *Housewives as consumers

  • Source: Journal of Marketing Research (JMR). May68, Vol. 5 Issue 2, p166-176. 11p. 7 Charts.

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Academic Journal

Culturally incongruent messages in international advertising.

Subjects: *Advertising; *Consumer preferences research; *Brand image

  • Source: International Journal of Advertising. 2012, Vol. 31 Issue 2, p355-376. 22p. 1 Black and White Photograph, 3 Charts, 2 Graphs.

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Periodical

Making Cool Brands Hot.

Subjects: *Branding (Marketing); *Marketing strategy; *Product management

  • Source: Harvard Business Review. Jun2003, Vol. 81 Issue 6, p20-22. 2p. 1 Color Photograph, 1 Cartoon or Caricature.

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Academic Journal

You Need more Customers: The key is how many you have, not how much they buy.

Subjects: *Marketing management; *Product management; *Marketing research

  • Source: Marketing Research. Summer2009, Vol. 21 Issue 2, p30-31. 2p. 1 Color Photograph, 1 Chart.

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