Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: *Consumer preferences research; *Brand choice; *Brand image

  • Source: Journal of Marketing Research (JMR). Jun2014, Vol. 51 Issue 3, p371-386. 16p. 1 Diagram, 3 Charts, 1 Graph.

Record details

×
Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: *Brand choice; *Consumer preferences research; *Market entry

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p364-374. 11p. 7 Charts, 3 Graphs.

Record details

×
Academic Journal

Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence.

Subjects: *Consumer preferences research; *Brand identification; *Brand image

  • Source: Journal of Interactive Advertising. 2015, Vol. 15 Issue 1, p67-80. 14p. 1 Diagram, 8 Charts, 1 Graph.

Record details

×
Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: *Brand choice; *Brand loyalty; *Consumer preferences research

  • Source: Journal of Marketing. Oct1970, Vol. 34 Issue 4, p18-24. 7p. 1 Black and White Photograph, 1 Diagram, 8 Charts.

Record details

×
Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: MARKETING research; CONSUMER attitudes; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); Nov78, Vol. 15 Issue 4, p545-556, 12p, 4 Charts, 1 Graph

Record details

×
Academic Journal

Market Learning of New Residents.

Subjects: BRANDING (Marketing); SHOPPING; HOUSEWIVES as consumers

  • Source: Journal of Marketing Research (JMR); May68, Vol. 5 Issue 2, p166-176, 11p, 7 Charts

Record details

×
Periodical

Bridging the gap.

Subjects: *Consumer preferences research; *Brand image; *Advertising effectiveness

  • Source: Marketing (00253650). 12/12/2007, p26-28. 3p. 7 Color Photographs, 5 Charts.

Record details

×
Periodical

Making Cool Brands Hot.

Subjects: BRANDING (Marketing); MARKETING strategy; PRODUCT management

  • Source: Harvard Business Review; Jun2003, Vol. 81 Issue 6, p20-22, 2p, 1 Color Photograph, 1 Cartoon or Caricature

Record details

×
Academic Journal

Culturally incongruent messages in international advertising.

Subjects: *Advertising; *Consumer preferences research; *Brand image

  • Source: International Journal of Advertising. 2012, Vol. 31 Issue 2, p355-376. 22p. 1 Black and White Photograph, 3 Charts, 2 Graphs.

Record details

×
  • 1-25 of  44 results for ""CONSUMER preferences research""