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  • 1-26 of  26 results for ""CONSUMER preferences research""
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Academic Journal

Authenticity Is Contagious: Brand Essence and the Original Source of Production.

Subjects: CONSUMER preferences research; BRAND choice; BRAND image

  • Source: Journal of Marketing Research (JMR); Jun2014, Vol. 51 Issue 3, p371-386, 16p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

Culturally incongruent messages in international advertising.

Subjects: *Advertising; *Consumer preferences research; *Brand image

  • Source: International Journal of Advertising. 2012, Vol. 31 Issue 2, p355-376. 22p. 1 Black and White Photograph, 3 Charts, 2 Graphs.

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Academic Journal

You Need more Customers: The key is how many you have, not how much they buy.

Subjects: *Marketing management; *Product management; *Marketing research

  • Source: Marketing Research. Summer2009, Vol. 21 Issue 2, p30-31. 2p. 1 Color Photograph, 1 Chart.

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Periodical

Bridging the gap.

Subjects: *Consumer preferences research; *Brand image; *Advertising effectiveness

  • Source: Marketing (00253650). 12/12/2007, p26-28. 3p. 7 Color Photographs, 5 Charts.

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Periodical

Making Cool Brands Hot.

Subjects: BRANDING (Marketing); MARKETING strategy; PRODUCT management

  • Source: Harvard Business Review; Jun2003, Vol. 81 Issue 6, p20-22, 2p, 1 Color Photograph, 1 Cartoon or Caricature

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Academic Journal

Context Effects, New Brand Entry, and Consideration Sets.

Subjects: BRAND choice; CONSUMER preferences research; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR); Aug1994, Vol. 31 Issue 3, p364-374, 11p, 7 Charts, 3 Graphs

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: MARKETING research; CONSUMER attitudes; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); Nov78, Vol. 15 Issue 4, p545-556, 12p, 4 Charts, 1 Graph

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Academic Journal

Brand Assortment and Consumer Brand Choice.

Subjects: BRAND choice; BRAND loyalty; CONSUMER preferences research

  • Source: Journal of Marketing; Oct1970, Vol. 34 Issue 4, p18-24, 7p, 1 Black and White Photograph, 1 Diagram, 8 Charts

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Academic Journal

Market Learning of New Residents.

Subjects: BRANDING (Marketing); SHOPPING; HOUSEWIVES as consumers

  • Source: Journal of Marketing Research (JMR); May68, Vol. 5 Issue 2, p166-176, 11p, 7 Charts

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  • 1-26 of  26 results for ""CONSUMER preferences research""