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Academic Journal

When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect.

Subjects: PAYMENT; PAYMENT systems; PEER-to-peer lending

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p585-601, 17p, 3 Color Photographs, 1 Graph

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Academic Journal

Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value.

Subjects: UNIQUENESS (Philosophy); AESTHETICS; CUSTOMIZATION

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p602-624, 23p, 1 Diagram, 3 Charts, 4 Graphs

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Academic Journal

It's the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions.

Subjects: GOAL (Psychology); MOTIVATION (Psychology); COMMITMENT (Psychology)

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p527-542, 16p, 1 Graph

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Academic Journal

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail.

Subjects: SCARCITY; SALES promotion; INTERNET marketing

  • Source: Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p299-328, 30p, 20 Charts

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Academic Journal

Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise.

Subjects: CONSUMER behavior; CONSUMER behavior research; DECISION making

  • Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p987-1013, 27p, 1 Color Photograph, 3 Illustrations, 3 Charts, 1 Graph

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Academic Journal

Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments.

Subjects: PRODUCT attributes; INFORMATION filtering; PHYSICAL distribution of goods

  • Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p1074-1094, 21p, 1 Diagram, 4 Charts, 6 Graphs

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Academic Journal

When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products.

Subjects: ANTHROPOMORPHISM; CONSUMER research; CONSUMER behavior

  • Source: Journal of Consumer Research; Apr2023, Vol. 49 Issue 6, p1032-1052, 21p, 1 Chart

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Academic Journal

Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering.

Subjects: EMOTIONS; EMOTION regulation; SUFFERING

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p543-563, 21p, 1 Diagram, 3 Charts, 3 Graphs

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Academic Journal

Intransitivity of Consumer Preferences for Privacy.

Subjects: CONSUMER preferences; CONSUMER preferences research; BEHAVIORAL economics

  • Source: Journal of Marketing Research (JMR); Jun2023, Vol. 60 Issue 3, p489-507, 19p, 5 Charts

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Academic Journal

Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption.

Subjects: CONSUMER behavior; ADVERTISING; CONSUMERS

  • Source: Journal of Advertising; Jun/Jul2023, Vol. 52 Issue 3, p423-438, 16p, 2 Diagrams, 3 Graphs

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  • 1-10 of  66,704 results for ""CONSUMER behavior""