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Academic Journal

Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice.

Authors : Fisher, Matthew (AUTHOR) ; Mormann, Milica (AUTHOR)

Subjects: *Consumer preferences; *Marketing personnel; *Consumer credit

Source: Journal of Consumer Research. Dec2022, Vol. 49 Issue 4, p561-573. 13p. 1 Chart, 1 Graph.

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Academic Journal

You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making.

Authors : Kim, Nicole You Jeung¹ (AUTHOR) ; Zwebner, Yonat² (AUTHOR) ; Barasch, Alixandra³ (AUTHOR)

Subjects: *Consumer preferences; *Decision making; *Communication

Source: Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p52-71. 20p. 1 Diagram, 1 Chart, 4 Graphs.

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Academic Journal

Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices.

Authors : Esteky, Sina¹ (AUTHOR)

Subjects: *Consumer preferences; *Retail industry; *Product positioning

Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1216-1234. 19p. 5 Diagrams, 2 Graphs.

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Academic Journal

A Choice Model of Utility Maximization and Regret Minimization.

Authors : Hur, Taegyu¹ (AUTHOR) ; Allenby, Greg M.² (AUTHOR)

Subjects: *Consumer preferences; *Grocery shopping; *COVID-19

Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1235-1251. 17p. 2 Diagrams, 13 Charts, 3 Graphs.

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Academic Journal

The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good.

Authors : Pyo, Tae-Hyung¹ (AUTHOR) ; Lee, Jae Young² (AUTHOR) ; Park, Hee Mok³ (AUTHOR)

Subjects: *Consumer preferences; *New product development; Contagion (Social psychology)

Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1161-1178. 18p. 1 Black and White Photograph, 1 Diagram, 3 Charts, 2 Graphs.

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Academic Journal

An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind.

Authors : Jung, Wonsuk¹ (AUTHOR) ; Peck, Joann² (AUTHOR) ; Palmeira, Mauricio³ (AUTHOR)

Subjects: *Product improvement; *Consumer preferences; *Consumer goods

Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1019-1039. 21p. 2 Diagrams, 3 Charts, 6 Graphs.

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Academic Journal

Consumer preference structure of online privacy concerns in an IoT environment.

Authors : Kim, Woojae¹ (AUTHOR) ; Park, Yuri² (AUTHOR) ; Shin, Jungwoo³ (AUTHOR)

Subjects: *Internet privacy; *Consumer preferences; *Contingent valuation

Source: International Journal of Market Research. Sep2022, Vol. 64 Issue 5, p630-651. 22p. 8 Charts.

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Academic Journal

Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations.

Authors : Reutskaja, Elena¹ (AUTHOR) ; Cheek, Nathan N.² (AUTHOR) ; Iyengar, Sheena³ (AUTHOR)

Subjects: *Consumer preferences; *Customer experience; Countries

Source: Journal of International Marketing. Sep2022, Vol. 30 Issue 3, p18-34. 17p. 2 Charts, 2 Graphs.

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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Authors : Park, Junghyun (AUTHOR); Kim, Minki (AUTHOR) ; Chintagunta, Pradeep K (AUTHOR)

Subjects: *Consumer preferences; *Consumer preferences research; *Consumer behavior

Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.

Authors : Liu, Peggy J.¹ (AUTHOR)

Subjects: *Consumption (Economics); *Consumer preferences; *Customer loyalty programs

Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p497-516. 20p. 1 Black and White Photograph, 1 Diagram, 4 Charts, 1 Graph.

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