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Corporate identity.
Research Starter

Corporate identity.

  • Corporate identity, also known as brand identity, is defined as the use of external symbols such as logos, letterheads, slogans, ... More
  • Salem Press Encyclopedia, 2020. 2p.
Academic Journal

Airlines: Standardize Your International Advertising!

  • Source: Journal of Travel Research; May2023, Vol. 62 Issue 5, p1090-1104, 15p

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Academic Journal

Effects of COVID-19 on the most important hotel attributes for German leisure travellers: an empirical investigation.

  • Source: Leisure/Loisir: Journal of the Canadian Association for Leisure Studies; May2023, Vol. 47 Issue 2, p281-306, 26p

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