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Corporate identity.
Research Starter

Corporate identity.

  • Corporate identity, also known as brand identity, is defined as the use of external symbols such as logos, letterheads, slogans, ... More
  • Salem Press Encyclopedia, 2020. 2p.
Academic Journal

"Tapping" into Goodwill: Enhancing Corporate Reputation through Customer Volunteering.

Subjects: *Corporate image; *Consumers; Reputation

  • Source: Academy of Management Journal. Dec2020, Vol. 63 Issue 6, p1714-1738. 25p. 3 Diagrams, 2 Charts.

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