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Corporate identity.
Research Starter

Corporate identity.

  • Corporate identity, also known as brand identity, is defined as the use of external symbols such as logos, letterheads, slogans, ... More
  • Salem Press Encyclopedia, 2020. 2p.
Academic Journal

Doing Organizational Identity: Earnings Surprises and the Performative Atypicality Premium.

Subjects: *Corporate image; *Organizational performance; *Brand differentiation

  • Source: Administrative Science Quarterly. Sep2023, Vol. 68 Issue 3, p781-823. 43p. 1 Illustration, 5 Charts, 5 Graphs.

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Periodical

Create Stories That Change Your Company’s Culture.

Subjects: *Corporate culture; *Corporate image; *Organizational behavior

  • Source: Harvard Business Review. Sep/Oct2023, Vol. 101 Issue 5, p76-85. 10p. 7 Color Photographs, 2 Black and White Photographs.

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Periodical

Disability as a Source of Competitive Advantage.

Subjects: *Employment of people with disabilities; *Competitive advantage in business; *Job skills

  • Source: Harvard Business Review. Jul/Aug2023, Vol. 101 Issue 4, p106-115. 10p. 2 Color Photographs, 4 Illustrations.

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