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Corporate identity.
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Corporate identity.

  • Corporate identity, also known as brand identity, is defined as the use of external symbols such as logos, letterheads, slogans, ... More
  • Salem Press Encyclopedia, 2020. 2p.
Academic Journal

CORPORATE IMAGE: IDENTIFYING BUILDING UP STRATEGIES.

Subjects: *Corporate image; *Industrial relations; *Marketing planning

  • Source: Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol. 2020, Vol. 22 Issue 3, p13-18. 6p.

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Academic Journal

"Tapping" into Goodwill: Enhancing Corporate Reputation through Customer Volunteering.

Subjects: *Corporate image; *Consumers; Reputation (Sociology)

  • Source: Academy of Management Journal. Dec2020, Vol. 63 Issue 6, p1714-1738. 25p. 3 Diagrams, 2 Charts.

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Academic Journal

Can CSR Disclosure Protect Firm Reputation During Financial Restatements?

Subjects: *Social responsibility of business; *Corporate image; *Restatement of corporate earnings

  • Source: Journal of Business Ethics. Sep2021, Vol. 173 Issue 1, p157-184. 28p. 1 Diagram, 14 Charts.

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  • 1-10 of  65,198 results for ""CORPORATE image""