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Research Starter

Cultural identity.

Cultural identity is the perception of belonging to a group culture. Group cultures can be defined ... More
Salem Press Encyclopedia, 2023. 2p.
Others Topics: Multiracial identity., Cultural sociology: Research Starters Topic.

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A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising.

Authors : Milfeld, Tyler¹ (AUTHOR); Haley, Eric² (AUTHOR); Flint, Daniel J.¹ (AUTHOR)

Subjects: *Awareness advertising; *Consumer behavior; *Promotional literature

Source: Journal of Advertising. Oct-Dec2021, Vol. 50 Issue 5, p603-621. 19p. 4 Color Photographs, 2 Charts.

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