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Academic Journal

The role of interactivity on customer engagement in mobile e-commerce applications.

Subjects: *Customer relations; *Customer cocreation; *Quality of serviceIndonesia

  • Source: International Journal of Market Research. Mar2022, Vol. 64 Issue 2, p269-291. 23p. 1 Diagram, 4 Charts.

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Academic Journal

Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace.

Subjects: *Customer cocreation; *Leaders; *Brand evaluation

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p731-751. 21p. 1 Diagram, 2 Charts.

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Academic Journal

The Concept of Community-Based Marketing.

Subjects: *Customer cocreation; *Value creation; *Social services

  • Source: Annals of Business Administrative Science. Jun2022, Vol. 21 Issue 3, p61-73. 13p.

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Academic Journal

Three layers of abstraction: a conceptual framework for theorizing digital multi-sided platforms.

Subjects: *Customer cocreation; *Information storage & retrieval systems; Digital technology

  • Source: Information Systems & e-Business Management. Jun2022, Vol. 20 Issue 2, p257-283. 27p. 1 Color Photograph, 4 Diagrams, 5 Charts, 1 Graph.

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Academic Journal

#artoninstagram: Engaging with art in the era of the selfie.

Subjects: *Customer cocreation; *Commercial art galleries; Art exhibitionsMelbourne (Vic.)National Gallery of Victoria

  • Source: International Journal of Market Research. Mar2021, Vol. 63 Issue 2, p134-160. 27p. 1 Color Photograph, 2 Diagrams, 2 Charts.

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Academic Journal

An integrative framework of sales ecosystem well-being.

Subjects: *Customer cocreation; *Sales; Ecosystems

  • Source: Journal of Personal Selling & Sales Management. Dec2020, Vol. 40 Issue 4, p234-250. 17p. 2 Diagrams, 5 Charts.

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Academic Journal

Commodifying love: value conflict in online dating.

Subjects: *Customer cocreation; *Online dating services; *Value creation

  • Source: Journal of Marketing Management. Feb2022, Vol. 38 Issue 1/2, p98-126. 29p. 3 Charts.

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Academic Journal

Ontology and circulation: towards an eco-economy of persons.

Subjects: *Customer cocreation; *Social exchange; *Foreign exchange market

  • Source: Journal of Marketing Management. Feb2022, Vol. 38 Issue 1/2, p71-97. 27p.

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  • 1-10 of  3,601 results for ""CUSTOMER cocreation""