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Academic Journal

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions.

Subjects: *Consumer culture theory; *Consumer culture; *Globalization

  • Source: Journal of International Marketing. Mar2019, Vol. 27 Issue 1, p1-19. 19p. 2 Diagrams, 6 Charts, 1 Graph.

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Academic Journal

Consumer Culture Theory's future in marketing.

Subjects: *Consumer culture theory; *Futures market; *Marketing strategy

  • Source: Journal of Marketing Theory & Practice. Winter2021, Vol. 29 Issue 1, p114-124. 11p. 1 Chart.

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Academic Journal

The Siamese "Modern Girl" and Women's Consumer Culture, 1925-35.

Subjects: *Consumer culture theory; *Consumer culture; *Consumerism

  • Source: SOJOURN: Journal of Social Issues in Southeast Asia. Mar2019, Vol. 34 Issue 1, p110-148. 39p. 14 Illustrations.

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  • 1-10 of  102,321 results for ""Consumer culture""