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Academic Journal

Customers' everyday understanding of 'value' from a second-order cybernetic perspective.

Subjects: *Customer cocreation; *Marketing executives; *Cybernetics

  • Source: Journal of Marketing Management. Sep2019, Vol. 35 Issue 11/12, p992-1014. 23p. 7 Diagrams.

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Academic Journal

Successfully Communicating a Cocreated Innovation.

Subjects: *Innovation adoption; *Customer cocreation; *Innovation management

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p38-57. 20p. 2 Diagrams, 2 Charts, 3 Graphs.

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Academic Journal

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.

Subjects: *Customer cocreation; *Brand communities; *Customer relationship management

  • Source: Psychology & Marketing. Dec2019, Vol. 36 Issue 12, p1249-1266. 18p. 4 Color Photographs, 4 Diagrams, 4 Charts.

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