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Academic Journal

An integrated model for customer equity estimation based on brand equity.

Subjects: *Customer equity; *Brand equity; *Customer lifetime value

  • Source: International Journal of Market Research. Sep2021, Vol. 63 Issue 5, p635-664. 30p. 4 Diagrams, 12 Charts, 5 Graphs.

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Academic Journal

Relating brand equity and customer equity.

Subjects: *Brand equity; *Customer equity; *Customer relations

  • Source: International Journal of Market Research. 2015, Vol. 57 Issue 4, p631-651. 21p. 5 Charts, 2 Graphs.

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Academic Journal

EXPLORING HOW GUESTS' SATISFACTION AND COMPLAINTS EFFECT ON HOTEL PERFORMANCE.

Subjects: *Customer equity; *Customer satisfaction; *Consumer complaints

  • Source: International Journal of Organizational Innovation. Jan2021, Vol. 13 Issue 3, p180-190. 11p.

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Academic Journal

Customer Equity: An Integral Part of Financial Reporting.

Subjects: *Customer equity; *Accounting; *Financial statements

  • Source: Journal of Marketing. Mar2008, Vol. 72 Issue 2, p1-14. 14p. 3 Diagrams, 5 Charts, 2 Graphs.

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  • 1-10 of  5,629 results for ""Customer equity""