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  • 1-6 of  6 results for ""Fader, Peter S.""
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Academic Journal

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms.

Subjects: *Business valuation; *Consumers; *Customer lifetime value

  • Source: Journal of Marketing Research (JMR). Oct2018, Vol. 55 Issue 5, p617-635. 19p. 3 Charts, 6 Graphs.

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Academic Journal

In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns.

Subjects: *Grocery shopping; *Personal budgets; *Compulsive shopping

  • Source: Journal of Consumer Research. Jun2018, Vol. 45 Issue 1, p49-67. 19p. 2 Color Photographs, 1 Diagram, 8 Graphs.

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Academic Journal

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

Subjects: *Business turnover; *Customer retention; *Customer relationship management

  • Source: Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p80-98. 19p. 1 Diagram, 1 Chart, 5 Graphs.

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Academic Journal

How Customer Referral Programs Turn Social Capital into Economic Capital.

Subjects: *Business referrals; *Consumer behavior; *Business turnover

  • Source: Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p132-146. 15p. 6 Charts.

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Academic Journal

A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation.

Subjects: *Valuation; *Customer relations; *Stocks (Finance)

  • Source: Journal of Marketing. Jan2018, Vol. 82 Issue 1, p1-19. 19p. 3 Diagrams, 1 Chart.

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  • 1-6 of  6 results for ""Fader, Peter S.""