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  • 1-10 of  148 results for ""Fader, Peter S.""
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Academic Journal

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms.

Subjects: *Business valuation; *Consumers; *Customer lifetime value

  • Source: Journal of Marketing Research (JMR). Oct2018, Vol. 55 Issue 5, p617-635. 19p. 3 Charts, 6 Graphs.

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Academic Journal

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data.

Subjects: *Net worth; *Customer lifetime value; *Consumer behavior

  • Source: Journal of Marketing. Jan2017, Vol. 81 Issue 1, p17-35. 19p. 1 Diagram, 8 Charts, 4 Graphs.

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Academic Journal

Uncovering Patterns in Cybershopping.

Subjects: *Electronic commerce; *Consumer behavior; *Customer relations

  • Source: California Management Review. Summer2001, Vol. 43 Issue 4, p106-117. 12p. 1 Diagram, 1 Graph.

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Academic Journal

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis.

Subjects: *Customer lifetime value; *Marketing models; *Stochastic processes

  • Source: Journal of Marketing Research (JMR). Nov2005, Vol. 42 Issue 4, p415-430. 16p. 1 Diagram, 3 Charts, 13 Graphs.

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Academic Journal

Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales.

Subjects: *Consumer behavior; *Compact discs; *Music industry

  • Source: Journal of Marketing Research (JMR). Aug2001, Vol. 38 Issue 3, p376-385. 10p. 2 Diagrams, 1 Graph.

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Academic Journal

Modeling Consumer Choice Among SKUs.

Subjects: *Product attributes; *Commercial product marketing; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p442-452. 11p. 6 Charts, 2 Graphs.

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  • 1-10 of  148 results for ""Fader, Peter S.""