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  • 1-10 of  238 results for ""Lusch, Robert F.""
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Academic Journal

Getting Marketers to Invest in Firm-Specific Capital.

Subjects: *Marketing executives; *Marketing strategy; *Employee loyalty

  • Source: Journal of Marketing. Jan2007, Vol. 71 Issue 1, p129-145. 17p. 1 Diagram, 4 Charts.

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Academic Journal

A Modified Model of Power in the Marketing Channel.

Subjects: *Marketing channels; *Power (Social sciences); *Marketing research

  • Source: Journal of Marketing Research (JMR). Aug1982, Vol. 19 Issue 3, p312-323. 12p. 1 Diagram, 5 Charts.

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Academic Journal

Sources of Power: Their Impact on Intrachannel Conflict.

Subjects: *Automobile industry; *Automobile dealers; *Dealers (Retail trade)

  • Source: Journal of Marketing Research (JMR). Nov76, Vol. 13 Issue 4, p382-390. 9p. 4 Charts.

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  • 1-10 of  238 results for ""Lusch, Robert F.""