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Language : chinese Format : Academic Journals Content Provider : Business Source Complete Filter by : Subject

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Academic Journal

Factors Affecting the Purchasing Intention of Male Skincare Products.

Authors : Sheng-Hsien Lee¹; Hung-Chou Lin²; Lee-Hsueh Cheng³

Subjects: *Consumer preferences research; *Male consumers; Consumer behavior research

Source: Marketing Review / Xing Xiao Ping Lun. 2014, Vol. 11 Issue 3, p227-252. 26p.

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