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Marketing Research.
Research Starter

Marketing Research.

  • This article concerns marketing research, that is, the methods a business utilizes to gather and analyze ... More
  • Salem Press Encyclopedia, 2021. 6p.
  • Others Topics: Marketing: Research Starters Topic.
Academic Journal

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.

Subjects: *Marketing research; Relevance; Text mining (Information retrieval)

  • Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p22-41. 20p. 2 Charts, 4 Graphs, 1 Map.

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Academic Journal

Netnography as a marketing research tool in the fashion industry in Southeast Europe.

Subjects: *Clothing industry; *Marketing research; *Fashion designers

  • Source: International Journal of Market Research. Jul2020, Vol. 62 Issue 4, p499-515. 17p. 2 Charts.

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Academic Journal

Market research: A state of the nation review.

Subjects: *Marketing research; *Marketing research companies; Interviewers

  • Source: International Journal of Market Research. Jul2021, Vol. 63 Issue 4, p403-407. 5p.

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Academic Journal

The marketing research curriculum: Closing the practitioner–academic gaps.

Subjects: *Marketing research; *New product development; *Customer satisfaction

  • Source: International Journal of Market Research. Sep2019, Vol. 61 Issue 5, p492-501. 10p. 4 Charts.

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Academic Journal

Marketing Research - A Global Outlook.

Subjects: *Marketing research; *Consumer behavior; *Economic trends

  • Source: South Asian Journal of Management. Jan-Mar2021, Vol. 28 Issue 1, p203-206. 4p.

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  • 1-10 of  547,234 results for ""Marketing research""