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Periodical

What Western Marketers Can Learn from China.

Subjects: *Marketing strategy; *Strategic planning; *Marketing personnelChina

  • Source: Harvard Business Review. May/Jun2019, Vol. 97 Issue 3, p74-82. 9p. 3 Color Photographs.

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Periodical

The Ultimate Marketing Machine.

Subjects: *Marketing strategy; *Marketing strategy -- Methodology; *Marketing management

  • Source: Harvard Business Review. Jul/Aug2014, Vol. 92 Issue 7/8, p54-63. 10p. 1 Color Photograph, 1 Illustration, 1 Diagram.

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Periodical

Unlocking the Wealth in Rural Markets.

Subjects: *Marketing strategy -- Methodology; *Business conditions; *Rural marketingIndia

  • Source: Harvard Business Review. Jun2014, Vol. 92 Issue 6, p113-117. 5p. 1 Color Photograph, 1 Chart.

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Periodical

How Emerging Giants Can Take on the World.

Subjects: *Marketing strategy; *Competitive advantage in business; *Product management

  • Source: Harvard Business Review. Dec2013, Vol. 91 Issue 12, p121-125. 5p. 3 Color Photographs, 1 Illustration.

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Periodical

WHEN MARKETING IS STRATEGY.

Subjects: *Marketing planning; *Marketing strategy; *Strategic planning

  • Source: Harvard Business Review. Dec2013, Vol. 91 Issue 12, p100-108. 9p. 4 Color Photographs, 1 Chart.

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Periodical

Advertising's New Medium: Human Experience.

Subjects: *Marketing strategy; *Target marketing; *Consumer psychologyZappos.com Inc. ; Nintendo Co. Ltd. ; Yelp Inc.

  • Source: Harvard Business Review. Mar2013, Vol. 91 Issue 3, p76-84. 8p. 1 Color Photograph, 1 Black and White Photograph, 1 Chart.

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Periodical

New Project? Don't Analyze--Act.

Subjects: *Project management; *Marketing strategy; *Business planning

  • Source: Harvard Business Review. Mar2012, Vol. 90 Issue 3, p154-158. 5p. 1 Black and White Photograph.

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Periodical

What Marketers Misunderstand About Online Reviews.

Subjects: *Consumer behavior; *Marketing strategy; *Market segmentation

  • Source: Harvard Business Review. Jan/Feb2014, Vol. 92 Issue 1/2, p23-25. 3p. 1 Illustration, 1 Diagram.

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Periodical

FIVE RULES FOR RETAILING IN A RECESSION.

Subjects: *Retail industry; *Marketing strategy; *Recessions

  • Source: Harvard Business Review. Apr2009, Vol. 87 Issue 4, p64-72. 9p. 1 Color Photograph, 1 Diagram.

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