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Academic Journal

Some Recent Developments in Sample Survey Design.

Subjects: *Marketing research; *Marketing strategy; *Industrial research

  • Source: Journal of Marketing Research (JMR). Aug1977, Vol. 14 Issue 3, p280-293. 14p. 1 Chart.

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Academic Journal

Meet the 'Workwife.'

Subjects: *Marketing strategy; *Women consumers; *Consumer preferencesUnited States

  • Source: Journal of Marketing. Jul1977, Vol. 41 Issue 3, p55-65. 11p. 6 Charts, 1 Graph.

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Academic Journal

Diagnosing the Product Portfolio.

Subjects: *Marketing strategy; *Product management; *Market share

  • Source: Journal of Marketing. Apr1977, Vol. 41 Issue 2, p29-38. 10p. 2 Diagrams.

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Academic Journal

A Strategic Framework for Marketing Control.

Subjects: *Marketing; *Marketing strategy; *Performance managementUnited States

  • Source: Journal of Marketing. Apr1977, Vol. 41 Issue 2, p12-20. 9p. 3 Diagrams, 2 Charts.

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Academic Journal

LETTERS TO THE EDITOR.

Subjects: *Marketing strategy; *Consumption (Economics); *Retail industry management

  • Source: Journal of Marketing. Apr1977, Vol. 41 Issue 2, p8-151. 6p. 2 Charts.

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Academic Journal

4. MARKETING MIX.

Subjects: *Marketing mix; *Marketing strategy; *Marketing channels

  • Source: Journal of Marketing. Jan1977, Vol. 41 Issue 1, p112-116. 5p.

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  • 1-10 of  124 results for ""Marketing strategy""